On December 26, 2023, Nissan will mark 90 years of passion and innovation driven by our DNA to “do what others don’t dare to do”.

Since its founding in 1933, this daring spirit has inspired Nissan and generations of its employees to push the boundaries of innovation - enriching people’s lives with thrilling journeys and pioneering technology to create a cleaner, safer and more inclusive world.

90th years annicersary booklet

Step into Nissan’s 90-year history with our commemorative booklet, showcasing our fascinating journey of progress since 1933.Delve into the stories behind the milestones, innovations, and challenges that have propelled Nissan forward over our 90-year history. 

Link: 90th anniversary booklet

Nissan opens 90th anniversary special exhibit 
YOKOHAMA, Japan - Nissan Motor Co., Ltd. is holding a special exhibit at its global headquarters from today through December 27 to commemorate its 90th anniversary. Displays along the wall and floor of the Nissan Walk^* highlight the history of the company since its founding on December 26, 1933.

Thousands of people pass through the Nissan Walk daily between Yokohama Station’s East Exit and the Minatomirai area, making it the perfect place to publicly showcase Nissan’s illustrious past and its ambitions for the future.

The exhibit highlights Nissan’s history chronologically. Each segment presents a decade of epoch-making events, pioneering technologies and notable cars along with the social context of each era. The Minatomirai side of the 75-meter timeline begins with the establishment of Nissan, while the Yokohama Station side concludes with the company’s plans for the future.

Link: 90th anniversary special exhibit

"Daring 23" social content: A ‘Daring 23’ series of social content marking the company’s activities and adventures from markets all over the world.

Link: "Daring 23" social conten

These examples demonstrate the ways Nissan has highlighted key moments in its history as a way to extend its appreciation to all those who have made it possible.

Nissan is driven by an unwavering commitment to enrich people’s lives with thrilling journeys and pioneering technology in its aim to create a cleaner, safer, and more inclusive world.